Client: Saiid Metwali and Cahoot Learning
Tools: Figma, Miro, Adobe Creative Cloud
Teams: Product, Program Management
WEBSITE
BRANDING
VISUAL DESIGN
UI DESIGN
CONTENT DESIGN
Conscious networking for self-conscious people
This project involved a collaboration with expert facilitator Saiid Metwali to transform his established Human Connections in-person course into an engaging online learning experience on the Cahoot Platform. The course content, which focuses on authentic relationship building, empathy, and active listening, was carefully adapted to leverage Cahoot's interactive learning features while maintaining the impact of Saiid's in-person delivery style.
A distinctive brand ecosystem was developed that balanced the program's professional content with Saiid's unique and fun personality – including his trademark gorilla suit appearances. Deliverables included custom branded assets created for the Cahoot Platform, plus promotional materials and marketing assets.
